Manchester United has
signed a new deal to have its shirts sponsored by US car brand
Chevrolet.
The
deal for an "undisclosed amount" is for seven years and begins from the
2014-2015 season, the club said.
Chevrolet, which is made by General Motors, takes over from
current sponsor Aon.
Manchester United was recently called the most valuable club
in sport, worth $2.23bn (£1.43bn), according to Forbes magazine.
Chevrolet is only the fifth shirt sponsor in the club's
history.
"This is a fantastic, long-term deal for the club," said
Manchester United's commercial director Richard Arnold.
"They are a key partner on our current tour and I know they
have enjoyed experiencing the buzz generated by our fanatical support
and the sell-out crowds in South Africa, China, and Europe."
In May, Chevrolet signed a deal to become the football club's
car sponsor.
It also recently signed a similar car deal with Premier
League rivals Liverpool.
Earlier this month, Manchester United applied to list on the
US stock market in a share sale aimed at raising a minimum $100m (£64m).
The club has been controlled since 2005 by the Glazer family,
the billionaire US sports investors who also own the Tampa Bay
Buccaneers American football franchise.

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